MOLECULAR COMPONENTS

Internet Organisms 101

We created computers as an extension of our brains, and now we're connecting through those computers and the Internet cloud as a way of expanding them.

Tiffany Shlain

Internet Organisms

An Internet Organism is a business or individual that has a content and/or ecommerce presence on the internet. This means the vast majority of active users online today are essentially an Internet Organism to a degree.

So why care about being an Internet Organism?

Much like the knowledge from modern medicine has kept us healthier and more productive for longer lifespans, we can benefit from the sscope of knowledge about our internet organisims to keep them healthy and productive as well.

Each structural level of an Internet Organism is more and more complex as you move up the pyramid. Each level is also the result of a variety of groups and elements of the level beneath it.

Internet Organism Structure

Interestingly, a modern Internet Organism perfectly mirrors our own biological structure of exponential complexity. Here's a table comparing the classical biology levels of a human organism to Internet Organisms:

Biological Structures Internet Organism Equivalent
The Subtomic Level
(Electrons, Neutrons, Protons, Quarks)
  • Devices
  • Languages
  • Personal Computers
  • Programming Languages
  • Programming Frameworks
  • Repositories
  • Servers
The Atomic Level
(Hydrogen, Neon, Iron)
  • Brand Colors
  • Brand Design System(s)
  • Brand Icons
  • Brand Interactive Standards
  • Brand Logos & Marks
  • Brand Media Standards
  • Brand Photography
  • Brand SVGs
  • Brand Template Standards
  • Brand Typography
  • Brand Voice Standards
  • Content Copy
  • Content Images
The Molecular Level
(H20, O3, NaCl)
  • Component Sections
  • Content Templates
  • Dynamic Component Templates
  • Interactive Component Templates
  • Graphic Design Templates
  • Static Component Templates
The Cellular Level
(Red/White Blood Cells)
  • Content Sections
  • Footer Sections
  • Hero Sections
  • Menu/Navigation Sections
  • Presentation Slides
The Tissues Level
(Muscles, Skin, Nails)
  • Brand Collateral
  • Branded Swag
  • Presentations
  • Print Collateral
  • Responsive Web App Views
  • Website Pages
The Organ Level
(Hearts, Brains, Stomachs)
  • App/Site Functionality Flows
  • Databases
  • Modular Functionalities
  • Multi-State Interactive Functionalities
  • Integrated Dynamic Services
The Organ System Level
(Digestive, Skeletal, Nervous Systems)
  • Content Management Systems
  • External Social Pages
  • Lead Generation Systems
  • Marketing Automation Systems
  • Software Applications
  • Web Applications
  • Websites
The Organism Level
(Animals, Plants, Humans)
  • Online Businesses
  • Online Content Creators
  • Online Personalities
  • Online Technology Vendors